The Demise of the CD: Part II The Solution
Despite all signs pointing to the immediate and unquestionable death of this format it does not have to be that way. CD's today clearly aren't offering the public enough incentive to actually be purchased as can be seen with the Internet music revolution. However, there are CD's out there that offer superior quality and a completely new listening experience, an experience that the Internet doesn't have a hold of. There are two formats that are very similar and are known as Super Audio CD's and DVD- Audio's. These formats offer a true surround sound listening experience, if you have the proper equipment which is a player which is compatible with the two formats (Many DVD players play DVD-Audio) and 5.1 Surround Surround sound speakers. I finally invested into these two dying formats and was so pleased to have done so. Hearing "Dark Side of the Moon" in 5.1 surround made me wonder how I could ever listen to it on stereo ever again. Subtleties like the footsteps in the song "On the Run" swirling around my head make it such a treat to listen to. Right now as I write this I am listening to Beck's "Sea Change" SACD and I must say from what I have heard thus far it is the most impressive 5.1 CD I have ever heard. Instruments are revolving around my head and sounds are being designated to separate speakers in a way which gives music listening a third dimension. Even when listening to The Who's "Tommy" it felt as if Keith Moon was playing in the middle of the room, I was afraid if I moved too much I would have knocked over his drum kit (Not that it really matters, I'm sure he would have blown it up after the show anyway.)The most depressing thing about these formats is that they, like regular stereo CD's, are being left to dry by the music industry while they focus on suing twelve year old girls downloading the newest song from Beyonce and the seventy year old Grandma who's grandson was illegally downloading Green Day's "American Idiot." It is hard enough to find SACD and DVD-Audio players compatible with at least one (Mainly SACD is the hard one) of the formats and nearly impossible to find a player that plays both. Not only is it hard to find players but it is difficult to find the CD's themselves, if you want a copy of ELP's "Brain Salad Surgery" on DVD-A you might find yourself shelling out $80 to someone on Ebay.
It is really sad because these formats offer a completely new dynamic with different sounds coming at you from all directions. On top of that the sound quality is even better which is something that appeals on a high level to any audiophile. Some may say it is too expensive to actually get the equipment but the same could be said for when the CD was first introduced.
These formats are regrettably not the answer to this large problem, but they could be a step in the right direction if the industry was to try to promote them on a greater level and if companies were to produce players which could play both formats which I'm sure isn't that difficult. The answer to this issue of the CD dying lies solely in the fact that CD's now and days aren't giving us enough bang for our buck, nobody seems to care about a fancy package and actually being able to hold the music they are listening to. The industry can focus on encrypting CD's so they can't be ripped and suing people to bring fear on a population that feels invisible, but their focus will be futile, and despite the obvious signs of their failure they continue to make that the center of their focus.
I unfortunately see the CD as a dying breed because of the sheer lack of focus by the industry, one day I may have to bear the unfortunate responsibility of telling my children what it was like when music was a material object, when it was something that you could hold and smell, it wasn't just a fragment of memory on my computer or IPod.


12 Comments:
That was an excellent post. As I have mentioned before, I'm a collector and the demise of the CD, or physical music product, is a cause for concern for me. Collecting MP3s doesn't carry the same weight.
I have listen to SACDs and DVD-As and they are an awesome experience. Unfortunately, I haven't been able to acquire a player. The lack of focus, and high price, will kill these formats off first. The lack of attention keeps the number of titles in these formats from growing and the current titles are basically limited pressings, driving the price skyward.
If the industry would put more into the actual CD, I think the public would continue to buy. DVDs sell in record numbers and they are filled with extras, sometimes a second DVD worth, with a price UNDER $20. Imagine if record companies offered CDs with extras regularly. Or if they just lowered the price $5. I think the buying public would embrace it.
I bought all the 2 CD Motorhead reissues for $12.88, the new Saxon was $10.88 and included a bonus DVD, even the new Manowar was a bargain for the limited edition at $15! Give people more and they will buy.
Just some thoughts.....
Steve
Heavy Metal Addiction
Steve - Well said, it definitely isn't that hard to give the public a little extra and as you said it can be seen with what the offer us with DVD's. I fear a future of MP3's for numerous reasons, some of which I may post on tomorrow so I'll just cross my fingers and hope that CD's can be revived.
I think the industry doesn't have much of a focus on long term results. There is a definite focus on only now and I think that has a lot to do with how fast technology has been changing over the last decade. I think companies would rather cash in now and deal with the future when it comes rather than be concerned with what long term changes they may be creating.
Mark - Sort of like how our country likes to deal with things.
I think you'll always have CDs for bands that aren't based around singles. You may see the end of the full-length format for Top 40, but that's just almost like a return to the days before the Beatles when the 45 was what sold and LPs were just collections of singles in a lot of cases. I still think there will be a big enough market in the non-pop world for CDs just as there still is for LPs. It's not all older people who buy LPs. Plenty of kids do as well and you can still buy a turntable Best Buy so the equipment is easy to come by. CDs actually killed the single in some ways, because there was the pressure to fill up the CD whereas the size of the 45 could hold buy so much. Once they started filling the CD singles up, they were prioced more like EPs than singles even though it wasn't good quality stuff on them.
I agree with Steve that they could broaden their market by giving more with the CD (most enhanced CDs don't offer anything good right now). Right now, bandwidth is keeping DVDs from being a download probably more than anything. A CD is about 600 MB or so, but the audio compresses well (about 10:1) for MP3 so it's like 60 MB which is now a reasonable download. DVDs hold 4.7 GB and commerical DVDs are dual-layer, so it's twice as much. I don't know what the compression is like, but there is a quality loss and being a largely visual society, we'd notice the loss of quality in video a lot quicker than in audio. Right now, DVDs aren't really a viable download like CDs. Plus, the movie makes its money in the theater and then just adds to the profit on DVD. Concerts aren't really analogous to the theater, because the label doesn't make anything on tours really, so they, not as much the band, have to make their money on the CD. I'm not saying I like it, but that's part of what's driving the way things are.
If SACDs and DVD-As are goign to take off, they need to drop the price and make less per unit, but sell more units. Frankly, I have a wife and two kids on one income and this isn't at the top of my priorities. If it was $150 and the CD/DVDs were the same as a regular CD, I might be on board. I'm sure they sound awesome for the stuff that's well recorded.
Great, but kind of depressing, post. I would love to experience Dark Side or Brian Salad on surround sound! Two of my very favorites.
Lets hope there's something for your kids to hold in their hands.
Jeff - It's all about evolution, people must have said the same thing about the 8 track tape or the LP. We can only enjoy it while it lasts. The love of music will continue in varies formats in our lifetime.
Peace,
- Neo
I know it's more convenient just to download new albums. I know that I'll end up listening to them on my iPod--either through headphones or hooked up to one of my stereo systems--99% of the time.
But I still buy the CDs. I love adding to the big rack of discs and holding the lyrics and artwork (even if smaller than vinyl).
-- david
Bob - I think I made the future of CD's sound more grim than it really is. I don't honestly think they will become entirely extinct but I think it will sort of be a niche market.
Layla - Amen to that.
Neo - As long as good music is around I guess it won't be THAT bad.
David - I'm not going to lie, I've downloaded plenty of albums, either because I was too poor or just out of convenience but I try to avoid doing that.
By your commment, "something that you could hold and smell", IO'm glad to see that I'm not the only one that snmells the jewel cases and the inserts when I get an new CD.
Thanks for writing this.
Great work.
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